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What does music look like on the Coke side of life? Not polished, not pop. But real with grassroots musicians.
Developed with Tiina Björk and Greg Mullen.
The corner stone of the identity - the Coke music plume. A moodboard during development. Gathering inspiration for the plume. Sketches for the structure of the plume. The final styleguide including typography guidelines and colour ways.