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I helped develop the grassroots music strategy for Coke music. The European wide site allowed up and coming bands to upload their music and get it heard on Coke.com. A massive departure from the usual big brand experience.
Distributed nationwide in Don't Panic packs. The thin Auerbach bible paper 70gsm shows the reverse print when light is behind the poster.
Adam and Joe are hosts of the Coca-Cola New Music Podcast.
