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Agencies, studios and offices are full of filmmakers. DJs. Cartoonists. Illusionists. Archaeologists. Superheroes. Bagpipers. Windowlickers. Pioneers. Adventurers. Dreamers. Lovers. Fighters. Wallflowers. Obsessives. Compulsives.
I organised and ran 14 Thursday lunchtime sessions - every one with a person presenting a passion that they did outside work. Amazing.
It needed a little bit of branding. Thursday lunchtimes became all about drawing, kung fu, comics, professional photography, flight simulation, sky diving, bagpiping, scuba diving, anime, driving across deserts in a Fiat Panda, Challenger events, the country of Cuba, Super8 and how to 'Dirty Dance'.
Here are some of the emails sent out to advertise each week.