http://www.wellcooked.co.uk Wellcooked Wed, 10 Feb 2010 09:03:19 +0000 http://www.wellcooked.co.uk en http://www.wellcooked.co.uk/261830/Manchester-City-FC http://www.wellcooked.co.uk/261830/Manchester-City-FC Wed, 10 Feb 2010 09:03:19 +0000 Wellcooked 261830 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/261830/screen_mcfc_07.jpg" border="0" width="477" height="636" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/261830/screen_mcfc_06.jpg" border="0" width="477" height="385" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/261830/screen_mcfc_08.jpg" border="0" width="477" height="636" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/261830/screen_mcfc_05.jpg" border="0" width="477" height="385" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/261830/screen_mcfc_01.jpg" border="0" width="477" height="385" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/261830/screen_mcfc_02.jpg" border="0" width="477" height="385" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/261830/screen_mcfc_03.jpg" border="0" width="477" height="385" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/261830/screen_mcfc_04.jpg" border="0" width="477" height="385" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/261830/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> View all projects <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/261830/header_city.gif" border="0" width="228" height="23" align="left" /> A football club is nothing without its fans. So the plan was simple - put the fans first. Designed from the ground up, the new site was built for rich content, big photography, free to access video, integrated partnerships (rather than display ads) and social bits and bobs. Come on City!<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/261830/arrowright_2.gif" border="0" width="27" height="17" align="left" /> Visit mcfc.co.uk pageTracker._trackPageview("/ManchesterCityFC"); http://www.wellcooked.co.uk/261830/Manchester-City-FC http://www.wellcooked.co.uk/256201/Virgin-Racing http://www.wellcooked.co.uk/256201/Virgin-Racing Sat, 06 Feb 2010 18:52:33 +0000 Wellcooked 256201 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256201/Screen_VirginRacing_01.jpg" border="0" width="477" height="324" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256201/Screen_VirginRacing_02.jpg" border="0" width="477" height="324" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256201/Screen_VirginRacing_03.jpg" border="0" width="477" height="324" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256201/Screen_VirginRacing_04.jpg" border="0" width="477" height="324" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256201/Screen_VirginRacing_05.jpg" border="0" width="477" height="324" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256201/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> View all projects <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256201/header_virginracing.gif" border="0" width="228" height="23" align="left" /> Virgin Racing are the new team on the F1 grid and they have something to prove both on and off the track. The site continues to evolve much like the team, but at each stage we're taking F1 fans with us for the ride. A strong social strategy and stylish content has set the team apart from competitors online.<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256201/arrowright_2.gif" border="0" width="27" height="17" align="left" /> Visit virginracing.com pageTracker._trackPageview("/virginracing"); http://www.wellcooked.co.uk/256201/Virgin-Racing http://www.wellcooked.co.uk/256202/Orange-Multimedia-Store http://www.wellcooked.co.uk/256202/Orange-Multimedia-Store Sat, 06 Feb 2010 18:52:32 +0000 Wellcooked 256202 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256202/image_14258.jpg" border="0" width="444" height="276" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256202/image_14246.jpg" border="0" width="444" height="277" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256202/image_14252.jpg" border="0" width="444" height="277" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256202/image_14240.jpg" border="0" width="444" height="276" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256202/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> View all projects <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256202/header_miltonkeynes.gif" border="0" width="228" height="49" align="left" /> Orange opened their big Pilot Store in Milton Keynes, which features, among other things, a really big interactive screen, right at the entrance. pageTracker._trackPageview("/orangemultimediastore"); http://www.wellcooked.co.uk/256202/Orange-Multimedia-Store http://www.wellcooked.co.uk/256203/Eggwatchers-com http://www.wellcooked.co.uk/256203/Eggwatchers-com Sat, 06 Feb 2010 18:52:30 +0000 Wellcooked 256203 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256203/Screens_Eggwatchers_04c.jpg" border="0" width="478" height="602" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256203/Screens_Eggwatchers_01.jpg" border="0" width="477" height="347" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256203/Screens_Eggwatchers_02.jpg" border="0" width="477" height="347" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256203/Screens_Eggwatchers_03.jpg" border="0" width="477" height="347" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256203/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> View all projects <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256203/header_eggwatchers.gif" border="0" width="228" height="49" align="left" /> It's boring watching your egg boil, but it's fun watching videos!<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/256203/arrowright_2.gif" border="0" width="27" height="17" align="left" /> Get boiling at Eggwatchers.com pageTracker._trackPageview("/eggwatchers"); http://www.wellcooked.co.uk/256203/Eggwatchers-com http://www.wellcooked.co.uk/237770/Coke-iTunes-identity http://www.wellcooked.co.uk/237770/Coke-iTunes-identity Sat, 06 Feb 2010 18:52:29 +0000 Wellcooked 237770 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237770/screen_cokeitunesid_04.jpg" border="0" width="475" height="356" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237770/screen_cokeitunesid_01.jpg" border="0" width="475" height="356" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237770/screen_cokeitunesid_02.jpg" border="0" width="475" height="356" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237770/screen_cokeitunesid_03.jpg" border="0" width="475" height="235" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237770/screen_cokeitunesid_05.jpg" border="0" width="475" height="536" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237770/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> View all projects <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237770/header_cokeitunes_id_01.gif" border="0" width="228" height="75" align="left" /> What does music look like on the Coke side of life? Not polished, not pop. But real with grassroots musicians.Developed with Tiina Björk and Greg Mullen. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237770/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> The corner stone of the identity - the Coke music plume. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237770/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> A moodboard during development. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237770/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> Gathering inspiration for the plume. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237770/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> Sketches for the structure of the plume. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237770/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> The final styleguide including typography guidelines and colour ways. pageTracker._trackPageview("/cokeitunesid"); http://www.wellcooked.co.uk/237770/Coke-iTunes-identity http://www.wellcooked.co.uk/237773/Coke-iTunes-executions http://www.wellcooked.co.uk/237773/Coke-iTunes-executions Sat, 06 Feb 2010 18:52:24 +0000 Wellcooked 237773 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237773/screen_cokeitunes_02.jpg" border="0" width="477" height="370" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237773/screen_cokeitunes_01.jpg" border="0" width="475" height="463" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237773/screen_cokeitunes_03.jpg" border="0" width="522" height="358" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237773/screen_cokeitunes_04.jpg" border="0" width="474" height="551" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237773/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> View all projects <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237773/header_cokeitunes_ex_02.gif" border="0" width="228" height="49" align="left" /> I helped develop the grassroots music strategy for Coke music. The European wide site allowed up and coming bands to upload their music and get it heard on Coke.com. A massive departure from the usual big brand experience. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237773/header_cokeitunes_ex_01.gif" border="0" width="228" height="49" align="left" /> Distributed nationwide in Don't Panic packs. The thin Auerbach bible paper 70gsm shows the reverse print when light is behind the poster. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237773/header_cokeitunes_ex_03.gif" border="0" width="228" height="75" align="left" /> Adam and Joe are hosts of the Coca-Cola New Music Podcast. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237773/header_cokeitunes_ex_04.gif" border="0" width="228" height="75" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237773/arrowright_2.gif" border="0" width="27" height="17" align="left" /> Watch The Automatic at the 100 Club pageTracker._trackPageview("/cokeitunesex"); http://www.wellcooked.co.uk/237773/Coke-iTunes-executions http://www.wellcooked.co.uk/235852/Nike-Bootcamp http://www.wellcooked.co.uk/235852/Nike-Bootcamp Sat, 06 Feb 2010 13:33:20 +0000 Wellcooked 235852 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/235852/header_bootcamp.gif" border="0" width="228" height="49" align="left" /> Bootcamp is a world class 10 week training programme for footballers to reach peak fitness.<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/235852/arrowright_2.gif" border="0" width="27" height="17" align="left" /> Get started now <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/235852/screen_bootcamp_01.jpg" border="0" width="477" height="347" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/235852/screen_bootcamp_02.jpg" border="0" width="477" height="347" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/235852/screen_bootcamp_03.jpg" border="0" width="477" height="347" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/235852/screen_bootcamp_04.jpg" border="0" width="477" height="347" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/235852/screen_bootcamp_05.jpg" border="0" width="477" height="347" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/235852/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> View all projects <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/235852/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> The Bootcamp Trailer. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/235852/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> The athletes fronting the programme. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/235852/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> Your personal dashboard. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/235852/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> The day's programme, available online and to print out for the training ground as well as on mobile. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/235852/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> Testing compares your fitness against pro football players and the rest of the participants. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/235852/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> Getting your SPARQ score. pageTracker._trackPageview("/nikebootcamp"); http://www.wellcooked.co.uk/235852/Nike-Bootcamp http://www.wellcooked.co.uk/237791/Naked-Thursdays http://www.wellcooked.co.uk/237791/Naked-Thursdays Mon, 25 Jan 2010 19:17:30 +0000 Wellcooked 237791 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237791/screen_naked_01.jpg" border="0" width="475" height="344" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237791/screen_naked_02.jpg" border="0" width="475" height="785" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237791/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> View all projects <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237791/header_naked.gif" border="0" width="228" height="75" align="left" /> Agencies, studios and offices are full of filmmakers. DJs. Cartoonists. Illusionists. Archaeologists. Superheroes. Bagpipers. Windowlickers. Pioneers. Adventurers. Dreamers. Lovers. Fighters. Wallflowers. Obsessives. Compulsives.I organised and ran 14 Thursday lunchtime sessions - every one with a person presenting a passion that they did outside work. Amazing.<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237791/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> It needed a little bit of branding. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237791/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> Thursday lunchtimes became all about drawing, kung fu, comics, professional photography, flight simulation, sky diving, bagpiping, scuba diving, anime, driving across deserts in a Fiat Panda, Challenger events, the country of Cuba, Super8 and how to 'Dirty Dance'.Here are some of the emails sent out to advertise each week. pageTracker._trackPageview("/NakedThursdays"); http://www.wellcooked.co.uk/237791/Naked-Thursdays http://www.wellcooked.co.uk/237789/AKQA-Green http://www.wellcooked.co.uk/237789/AKQA-Green Mon, 25 Jan 2010 19:17:24 +0000 Wellcooked 237789 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237789/screen_green_01.jpg" border="0" width="475" height="671" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237789/screen_green_02.jpg" border="0" width="475" height="671" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237789/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> View all projects <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237789/header_green.gif" border="0" width="228" height="49" align="left" /> Take a classic object from the studio and warp it a bit. pageTracker._trackPageview("/akqagreen"); http://www.wellcooked.co.uk/237789/AKQA-Green http://www.wellcooked.co.uk/237788/Christmas http://www.wellcooked.co.uk/237788/Christmas Mon, 25 Jan 2010 19:17:22 +0000 Wellcooked 237788 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237788/screen_christmas_01.jpg" border="0" width="475" height="330" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237788/screen_christmas_02.jpg" border="0" width="475" height="330" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237788/screen_christmas_03.jpg" border="0" width="475" height="330" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237788/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> View all projects <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237788/header_christmas.gif" border="0" width="228" height="75" align="left" /> To make an AKQA invitation to the Christmas party, simply take duplexed black and white card, foil block each side and die-cut. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237788/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> Black or white? Each side had the same information - apart from the dress code. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237788/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> Detail of the card. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/4424/237788/arrowleft_2.gif" border="0" width="27" height="17" align="left" /> The die-cut pushed out and could be slotted together. pageTracker._trackPageview("/christmas"); http://www.wellcooked.co.uk/237788/Christmas