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Made for 14-16 boys to hone their skills with the opposite sex (and to encourage the use of Axe/Lynx deodorant!). Play, learn and watch the Axe/Lynx girls and then claim your clicker on the site. Developed at AKQA. Developing the language selector. How clicking works. Play with the girls. The Click game. Learning with The Joy of Click. Watch the Ad. The design worked in over 20 territories including Thailand (shown here).  Back to the top of the page