 |   I helped develop the grassroots music strategy for Coke music. The European wide site allowed up and coming bands to upload their music and get it heard on Coke.com. A massive departure from the usual big brand experience.
Developed at AKQA. |
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 |   Distributed nationwide in Don't Panic packs. The thin Auerbach bible paper 70gsm shows the reverse print when light is behind the poster. |
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 |   Adam and Joe are hosts of the Coca-Cola New Music Podcast.
Listen to the podcasts |
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